Gifted Culture is a clothing brand whose sole mission is to bring light to African American Excellence in Sports and Entrepreneurship. GIFTED CULTURE was founded in 2020 by an Iona College student-athlete who saw a need to spread awareness and bring light to something we all fight for today, Black Lives. The brand saw great success as GIFTED CULTURE managed to get WNBA players like Natasha Cloud and Stella Johnson in their clothing (members of the Washington Mystics). Each year the GIFTED CULTURE team looks to expand tremendously as they continue to bring light to the excellence showcased within the black community.